A special pop-up that showcases first-time Singapore lifestyle and food brands to Bangkok

Date: Thursday, 31 October 2019 – Sunday, 3 November 2019

Venue: EmQuartier (Avenue)

Time: 12pm to 10pm

“Singatrail”, an exclusive pop-up featuring some of Singapore’s food and lifestyle brands will be arriving in Bangkok soon. Consumers will have the rare opportunity to feast on uniquely Singapore food and shop for Singapore brands not currently in the city[1]. Organized by Enterprise Singapore, the national enterprise development agency, Singatrail celebrates the spirit of Singapore through food, shopping, and performances at EmQuartier.

Key highlights:

  • Feast on scrumptious dishes from Singapore including familiar classics such as Hainanese chicken rice, rice dumplings, fresh spring rolls to modern delights like bubble tea and chocolate desserts
  • Fun, fresh, cool products from emerging and established designers from Singapore
  • Instagram/Facebook-worthy shots with the larger than life kopi (coffee) cup and kaya toast[2] – a uniquely Singapore breakfast fare
  • Win lucky draw prizes including a pair of airline tickets to Singapore
  • Catch Wong Nai in action!

Led by Enterprise Singapore, Singatrail 2019 is the third in a series of pop-ups set up across four Asian cities – Manila, Tokyo, Bangkok and Jakarta – for Singapore businesses to reach out directly to new consumers and markets.    Singapore companies participating in the pop-up will also meet with food manufacturers, investors, traders, and distributors for partnership opportunities.

For more information, please visit


Brands at Singatrail

No Brands Highlight at Singatrail
1 Boon Tong Kee* Over the last 40 years, Boon Tong Kee has been delighting customers with Singapore’s finest, authentic cuisine – from their famous silky white sauce chicken rice, tantalizing curry rice to their suite of zi char (home-styled cooked food) favorites.     Chicken rice, imperial pork ribs, crispy tofu
2 Chocolate Origins Chocolate Origin only uses the best ingredients to create the best chocolate products. Their carefully curated menu offers customers the most indulgent chocolate desserts from cakes to gelato suitable for any occasion.     Chocolate cake, gelato, and soft-serve ice cream
3 Elemen元素 elemen元素is a mid-to-upmarket fusion dining concept that serves wholesome and meatless cuisines that are beneficial to health, without compromising on the earth’s sustainability.     Meatless pasta, pizza, and rice dish
4 Golden Moments Founded in 2017, Golden Moments’ mission is to bring families closer through handcrafted quality Durian delicacies.     Durian ice cream, macaron, mochi
5 Grain* Grain believes in improving lives through meaningful food experiences. To keep their clean food menu exciting, they draw flavors from all around the world, ranging from the Mediterranean sea to the spice trails of Asia.     Limited edition Singapore menu – Nasi Lemak Ayam Masak Merah (fragrant rice with chicken cooked in spicy tomato sauce) and torched salmon 
6 Hoo Kee Bak Chang Hoo Kee Bak Chang has been tantalizing the taste buds of Singaporeans with their traditional and delectable Hokkien Bak Chang (rice dumplings). A blend of soft and moist glutinous rice with savory meat and crunchy chestnuts, the dumplings are wrapped in fragrant bamboo leaves and cooked to perfection.     Traditional rice dumplings
7 Mr. Popiah Established in 1995, Mr Popiah started as a single stall at a coffee shop that built a reputation for its great taste, value, and innovative popiah (fresh spring rolls) creations. Today, they are a leading manufacturer of quality popiah skin, spring roll pastry products and ready-to-eat products such as burritos and popiah bursting with flavors.     Popiah, chicken burrito wrap and kueh pie tee (thin pastry tart shells)
8 Naiise Headquartered in Singapore, Naiise is one of the largest and fastest-growing design retailers in the region, stocking over 20,000 products from more than 800 emerging and established designers from around the world.     Specially curated merchandise from emerging and established designers
9 Prata Wala Prata Wala is a quick-service, halal-certified Indian restaurant chain. It provides delicious, value-for-money Indian cuisine in a trendy cafe-restaurant setting. The menu offers Indian favorites from North, South and Vegetarian Indian cuisine.     Indian flatbreads, briyani (spiced rice dish served with curry and meat tikka
10 R&B R&B is a tea concept that aims to redefine the tea experience today. With fresh fruits and all-natural components, there are more than 30 tea-based concoctions to choose from ranging from their fruit-loaded brew, macchiato tea capped with oolong tea-infused milk foam or cheese cream to their signature Brown Sugar Boba series.     Brown sugar boba milk tea
11 SPW Food Industries SPW is passionate about preserving Chinese traditional culture. Their product offerings provide consumers with the nostalgic taste of traditional snacks that require fuss-free preparation.     Glutinous rice ball and Japanese mocha with various fillings
12 Stuff’d Stuff’d be known for its delicious Mexican and Turkish menu, including kebabs, burritos, and signature quesadillas. Its food, which is certified Halal, is made daily from scratch with fresh ingredients like avocados, legumes, and fresh vegetables.     Kebab, burrito, and quesadilla
13 Soy Inc The Soy Inc offers soybean related products and drinks with rich nutritional value that are fast gaining popularity among the younger generation.        Soy beancurd, soy milk, and soy pudding
14 Yolé At Yolé, their mission is to uphold the highest standards of quality in creating ice cream that is as healthy and tasty. By using the finest ingredients from Spain, their ice cream not only tastes great but also contains a fraction of the calories compared to other brands. Consumers can choose from their wide selection of fruits, crunches, and sauces to create a Yolé that is perfect for every occasion.     Yogurt with toppings

[1] Twelve out of the 14 participating brands currently do not have a presence in Bangkok. See annex for the full list of brands participating in Singatrail.

[2] “Kaya toast” is a toasted slice of bread filled with butter and a traditional jam made from coconut and eggs.